Yoons (aka Youns), the artistic identity of Yoni Lallouche, is a contemporary artist whose work bridges pop culture, technology, and urban expression. Raised in the suburbs of Paris, he developed an early fascination for graffiti, captivated by its bold colors and shifting shadows. These visual signatures became the foundation of his creative language.
Since 2015, Yoons has established himself as a distinctive voice in Contemporary Pop Art. His practice merges physical and digital worlds through lenticular imagery and augmented reality, transforming each work into an immersive encounter. His portraits of female figures are not merely visual compositions but dynamic experiences activated through a unique QR code system tied to every piece.
Strongly influenced by street art, he carries forward its energy while expanding it into a new artistic territory he calls Art 3.0. Entirely self-taught, with previous careers in optics and carpentry, he has mastered the full process of lenticular creation and pushed it toward innovation. His work invites viewers to scan, interact, and step into another dimension through 3D animations and narrative video fragments.
For Yoons, art is both physical and virtual, rooted in contemporary reality yet open to digital exploration. His evolving practice continues to redefine how audiences experience portraiture, technology, and the emotional impact of color.